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Unobservant Locals?

My family have run a painting & decorating business in Highgate for over 60 years(www.decoratotsinlondon.com), I received an enquiry from a City Executive who lives on the same road as our workshop which has a huge sign detailing our business ,his opening line was `do you work in the Highgate area?.
He has walked past our sign on his way to the tube twice a day for 23 years yet only found us on the internet.
My neighbour has lived in Crouch End 27 years & has never read a local paper( Hornsey journal, Ham & High) once .i would add he is an avid Guardian reader.